The core objective of RIC is to identify, nurture, and support entrepreneurs aspiring to evolve rural/socially inclusive business models leveraging Agriculture, Food Processing, Green Energy, Manufacturing, Textiles, services, etc. RIC looks at strengthening and supporting entrepreneurs whose start-up aims to have a larger and cascading impact on the rural populace.

The development of a standard procedure for sourcing start-ups as well as screening is imperative to weed out unsustainable entrepreneurs that will save the time, resources, and man-hours of the person responsible for sourcing and screening start-ups for incubation.

Finding worthwhile start-ups would enable RIC to add value to start-ups through institutionalized mentoring, organizing knowledge sessions on different subjects under the aegis of Capacity Building Initiatives, and connecting them to investors, thereby improving the incubator-incubated relationship.

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